RedBird Farms
Project Brief
RedBird Farms, a foodservice and retail chicken company with a footprint in states across the US, sought to bolster online engagement and brand awareness.
Top Fox Marketing partnered with RedBird Farms on a giveaway campaign to market the company to the masses.
Our team capitalized on existing partnerships with popular restaurants and NASCAR driver, John Nemechek, by providing RedBird Farms’ social media followers with incentives to enter the giveaway for a chance to win one of five prizes.
By providing users with a variety of ways to enter the giveaway (email sign-up, social media follow, or recipe submission), we were able to gain engagement in a variety of ways and grow RedBird Farms email list by more than 35%.
The grand prize winner was awarded a trip to a NASCAR championship race, and four runner-up winners received gift cards to local restaurants serving RedBird Farms chicken. And all winners got a personalized video from John Nemechek!
We look forward to running many more successful giveaway campaigns with RedBird Farms.
Objectives & Strategy
– Ideate giveaway, and set up giveaway platform
– Capture all entries in email newsletter list
– Develop and execute social media marketing campaign
– Launch Google Ad campaign
– Feature a giveaway entry pop-up on the website
– Design and deploy a dedicated monthly email newsletter
The Results
– Email newsletter list grew by 35%
– Email newsletter deployed with 65% open rate
– Hundreds of new followers across social media accounts
– Several follower-submitted recipes added to the RedBird Farms website
– Enhanced partnerships with restaurants and John Nemechek
Client Background
RedBird Farms has been providing fresh chicken since the 1940s. As they’ve grown and expanded to more territories, RedBird Farms has maintained a commitment to quality and integrity. Look for RedBird Farms at King Soopers, Safeway, Albertsons, and other locations across the US.
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